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CANVAS & PANELS
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INKS
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MARKERS & PENS
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MODELLING , SCULPTING, CLAY & RESIN
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PADS, BLOCKS & PACKS
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PAPER FINE ART
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PASTELS & PASTEL PENCILS
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PENCILS, CRAYONS, CHARCOAL & ACCESSORIES
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PRINTMAKING
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PRINTMAKING INKS
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SKETCH BOOKS, NOTEBOOKS, VISUAL DIARIES
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TAPES, GLUES & ADHESIVES
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WATERCOLOUR PAINTS & MEDIUMS
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- DANIEL SMITH WATERCOLOUR
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COLOUR SELLS THE RIGHT COLOURS FOR YOUR PACKAGING
Stock Code:
B9789887928386
Price:
$89.99
Afterpay is online only, not available instore.
RemoveDescription
By (author) SendPoints
Format Hardback | 256 pages
Publication date 01 Jun 2020
Dimensions 230 x 300 x 22.86mm
Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.