{"product_id":"universal-principles-of-branding-100-key-concepts","title":"UNIVERSAL PRINCIPLES OF BRANDING 100 KEY CONCEPTS","description":"Author: Mark Kingsley\u003cbr\u003e\r\n216 pages\u003cbr\u003e\r\n\u003cbr\u003e\r\nUniversal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.\u003cbr\u003e\r\n\u003cbr\u003e\r\nUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.","brand":"GORDON HARRIS LIMITED","offers":[{"title":"Default Title","offer_id":42513619386427,"sku":"B9780760378205","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/7299\/6411\/files\/B9780760378205.jpg?v=1760071200","url":"https:\/\/www.gordonharris.co.nz\/products\/universal-principles-of-branding-100-key-concepts","provider":"Gordon Harris - The Art \u0026 Graphic Store","version":"1.0","type":"link"}