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100 THINGS EVERY DESIGNER NEEDS TO KNOW ABOUT PEOP

Stock Code:
B9780136746911
Price:
$69.99
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Description

By (author) Susan Weinschenk
Format Paperback | 256 pages
Dimensions 173 x 232 x 12mm | 486g
Publication date 18 Aug 2020

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.