New Wave was born from a simple idea in an artist’s studio—how to make painting more comfortable and intuitive. Over a decade ago, the founders’ father, a painter, began designing his own palette to solve common frustrations with traditional designs that were heavy, awkward, or caused strain in the hand and wrist. His solution was an ergonomic three-point design that allowed for greater comfort and control while painting. Recognising its potential, his sons refined and expanded the concept, focusing on functionality, simplicity and quality craftsmanship. What began as a small, family-driven idea has grown into a respected brand, with New Wave palettes now trusted by artists seeking thoughtfully designed tools that enhance their creative process.
