How to: Varnish
Varnish is a resin that’s dissolved in fluid so that it can spread across a painting. When the carrier fluid evaporates, it leaves the resin behind to harden into a...
packaging design
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Product Description
SKU: B9783037681398
Chris van Uffelen
Published: 2013
Hardcover with dust jacket, 21 x 28.5cm
240 pages, 574 illustrations
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it.
Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
ISBN: 9783037681398
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