How to: Varnish
Varnish is a resin that’s dissolved in fluid so that it can spread across a painting. When the carrier fluid evaporates, it leaves the resin behind to harden into a...
redesigning logos
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Product Description
SKU: B9788417656294
Shaoqiang Wang
Paperback | 240 pages
Publication date 01 Feb 2022
At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution.
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