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Auckland-based artist Sarah Oostendorp reflects on her upbringing, creative process, and the deeply personal role art plays in her life. Can you tell us about your upbringing in Southland and...
from type to logo worlds best logotypes
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Product Description
SKU: B9789887566595
Victionary
Hardback | 272 pages
Publication date 23 Aug 2022
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?
A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another - a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.
Technical Info
Product Type: Book
Shipping Width: 190.5 mm
Shipping Height: 254 mm
Shipping Depth: 31.8 mm
Shipping Weight: 1110 g
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