WHY FONTS MATTER

Stock Code:
B9781584236313
Price:
$79.99

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Description

Author: Sarah Hyndman
Format Paperback | 144 pages
Publication date 01 May 2016
Dimensions 191 x 218 x 20mm

Take a look at the experiences and associations typeface evokes.
Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities.

Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.